We produce hybrid content that combines advertising and film to encourage a preference for a particular company or brand.
In other words, we are ushering in a new era in content that maximizes audience engagement by appealing to their emotions like a film would, promoting brands by projecting their appeal in an attractive way, as part of a story.
The branded movies we create have not only been distributed through owned media, social media, and an assortment of digital media, but screened in cinemas, entered in international film festival competitions, used at events, and featured at shareholder meetings, with FROGLOUD involved in the planning and execution of every aspect, up to and including a range of exit strategies.
In 2005, Kei joined Pacific Voice Inc., the operations company of Short Shorts Film Festival & Asia (SSFF & ASIA). As a Chief Producer of the festival, he supervises the sponsorship and production of short films for companies and governmental institutions, and creates new business through short films. In January of 2015, he was appointed the Executive Officer for the Content Division. In the same year, he launched a production and planning company for branded movies called FROGLOUD Inc., and serves as the company’s CEO.
In 2016, he worked on establishing and launching BRANDED SHORTS, a program which focuses on branded movies at SSFF & ASIA. He also serves as a Senior Researcher at the Branded Movie Lab, which was launched by Japanese digital agency Opt Inc. and Pacific Voice Inc., with the aim to visualize concepts and introduce the innovation of branded movies by recognizing its influence and its effectiveness.
Kei is currently working to expand the visual content marketing industry by supporting companies in the planning and production of branded movies.
Lawyer / Executive Producer
Graduated from Faculty of Economics, Keio University.
After working as a broadcast program director at NHK, he became a lawyer and engaged in all legal practice in the entertainment industry such as film, music, broadcasting, publishing and advertising.
In 2007, he established “Entertainment & Rights (E & R) Advisory Firm” to provide comprehensive support including legal, finance, accounting, and tax. While acting as an advisor for the feature film and animation project, he also acts as an agent for creators such as screenwriters, film directors, novelists and manga artists.
Representative CEO of Creative Guardian, Inc..
Visiting Professor at Digital Hollywood University Graduate School.
Born in Niigata in 1978. Graduated from Columbia College Hollywood in California.
Short films and music videos made as producers during school days are nominated for RESFEST, LA Short Film Festival, Short Shorts Film Festival. After returning to Japan, I participated in the production department of “Fast and Furious 3 - Tokyo Drift”, “Silk”, “Sukiyaki Western Django” and so on. Joined Jungle Walk in 2008. I was responsible for the production, distribution, and promotion of the independent feature film “The Neighbor” and successfully released it in 39 theaters, including Warner Mycal Cinemas and Shinjuku Piccadilly, and achieved mobilization of over 20,000 people. At the same time, the film will be screened with director Akira Kurosawa's “IKIRU” at the Hollywood Theater Laemmle Sunset 5. The first feature-length work “Florence Sleeps” was successfully produced and released sequentially throughout the country, including TOHO Cinemas Nikkei since March 2016. Participated in FROGLOUD as a producer in 2017. Currently working on the planning and production of branded movies.
Writer / SNS Writer
I am an artist who thinks about comedy-based Japanese TV shows and stages, short movie plans and stories.
Recently, we are planning and operating various official SNS （Twitter,instagram,facebook,YouTube,etc）accounts.